Patterson Riegel provides a host of collateral advertising options that can help reinforce your marketing efforts. We do our research carefully, always keeping your advertising budget in mind, to determine which form of collateral advertising best suits your needs. Whatever you’re trying to accomplish, a collateral piece, in one or more of its many forms, can help do the job.
Types of collateral advertising include:
Brochures can be anything from a single sheet folded in two or three panels to a small booklet that could be considered a mini-catalogue. You can leave brochures behind with prospective clients at the end of a sales presentation, keep a stack of them on the counter at your place of business, send them out as direct mail, or send them to people who request more information about your business.
Business postcards typically include a picture of your product, your service in action, or some other aspect of your business, with brief info on the back, perhaps announcing an upcoming sale or other news. Postcards are ideal for cutting costs, and they're effective because they can be read without being opened. They're also easy to turn into coupons.
Newsletters can provide information on trends in the industry, news and reviews of new products and services, testimonials from satisfied customers, or just fun-to-read articles that your customers may enjoy. Perhaps more importantly, businesses use newsletters to keep their company’s products and services uppermost in their customers’ minds.
Giving away an item with your logo on it, maybe a miniature version of your product or another creative element, is a good way to get your business's name remembered in a positive way. After all, who doesn't like getting free stuff?