Successful Marketing, From Concepting to Implementation
Primary and secondary research, positioning, product launch, communications planning
Market analysis, planning, buying, post-buy analysis
Television, radio, video, interactive, internet
Newspaper, magazine, FSIs, annual reports
Brochures, POP displays, packaging, direct mail, corporate identity
Consumer & trade shows, sweepstakes, incentives, specialty items & apparel
Publicity, crisis management, newsletters, employee/media relations, special events
Print design and production
Television concept, writing, direction and production
Radio concept, writing, direction and production
Video concept, writing, direction and production
Web concept, design and production
Interactive multimedia concept, design and production (CD-ROM, DVD)
Publicity
Corporate identity
Crisis management
Public education & service programs
