Successful Marketing, From Concepting to Implementation

Strategic Planning

Primary and secondary research, positioning, product launch, communications planning

Media

Market analysis, planning, buying, post-buy analysis

Electronic

Television, radio, video, interactive, internet

Print

Newspaper, magazine, FSIs, annual reports

Collateral

Brochures, POP displays, packaging, direct mail, corporate identity

Promotions

Consumer & trade shows, sweepstakes, incentives, specialty items & apparel

Public Relations

Publicity, crisis management, newsletters, employee/media relations, special events

Marketing

Print design and production
Television concept, writing, direction and production
Radio concept, writing, direction and production
Video concept, writing, direction and production
Web concept, design and production
Interactive multimedia concept, design and production (CD-ROM, DVD)
Publicity
Corporate identity
Crisis management
Public education & service programs