Strategic Marketing

Through a proven strategic planning process, Patterson Riegel Advertising assesses your audience, sizes up the competition, and thoroughly reviews your marketing position. The result is a communications plan that positions your company for success.

Market Analysis

Primary and secondary marketing research

Industry trends and opportunities

Market understanding

Competitive analysis

 

Defining the Strategy

Assess business strengths, weaknesses, opportunities and threats

Brand positioning

Brand personality

Product, service, price

 

Communicating the Strategy

Communication planning

Target audience, goals, strategies, tactics

Advertising, promotions, public relations